ActiveCampaign white label: what you get, and when an alternative fits better

Yes, you can white-label ActiveCampaign. Its own guide says white-labelling “is available on all enterprise-level accounts,” covering a custom login domain, your logo, HTML/CSS rebranding and removing every ActiveCampaign reference. Agencies can also resell and white-label client accounts through its Agency Partner program. What ActiveCampaign doesn’t do is the work around the email: it doesn’t answer your clients’ phones, and its pricing climbs with contact count. That’s where an alternative can earn its place.

An earlier version of this page said ActiveCampaign had no white-label option. That was wrong, and we’ve corrected it. Every ActiveCampaign fact below links to a source, viewed October 2026.

Can you white-label ActiveCampaign?

On Enterprise, fully. ActiveCampaign’s white-labelling guide (updated November 2025) lists what Enterprise accounts can change:

• Custom domain: your login moves from [name].activehosted.com to a subdomain of yours, which it calls its “most popular white-label feature.”
• Logo: replace ActiveCampaign’s with yours.
• HTML/CSS rebranding: button colours, fonts and layout tweaks.
• References: remove all references and links to ActiveCampaign.

The same guide says white-labelling has “no additional fees” beyond your plan. Small Business accounts get limited options, such as removing ActiveCampaign branding, but no HTML/CSS editing.

For resold client accounts, through the Agency Partner program. ActiveCampaign’s agency page describes reselling “at a discounted rate or referring clients for commission,” with tools you can “use, resell, recommend, and white label as your own,” and an agency and reseller portal for managing clients.

So ActiveCampaign can be white-labelled. What’s left to decide is what it costs at your clients’ list sizes, and whether email automation is what your clients need most.

What does ActiveCampaign cost?

ActiveCampaign prices by contact count, and its pricing page calculates the figure for your list size, billed annually, with Starter, Plus, Pro and Enterprise tiers. EmailToolTester’s 2026 review puts Starter at $19/mo for 1,000 contacts. It also flags a November 2025 change for new customers: ActiveCampaign now charges them for their entire contact list, including unsubscribed, bounced and unconfirmed contacts.

Enterprise, where full white-labelling lives, is priced by list size and features. For an agency, that means your platform cost rises as every client’s list grows.

Where does ActiveCampaign fall short for agencies with local-business clients?

ActiveCampaign is an email marketing and automation platform, with SMS as an add-on and WhatsApp plans. EmailToolTester rates its automation “extremely powerful.” For local-business clients, though, two gaps matter:

1. It doesn’t answer the phone. For plumbers, dentists, med spas and gyms, the highest-intent lead is a phone call. ActiveCampaign’s plans are built around messaging, so a missed call stays a missed call. We wrote about what that costs in never miss a client call.
2. The price follows the list. Contact-based pricing is fair for one brand (Keap works the same way; our Keap alternative runs that math). Across ten client accounts with growing lists, the bill grows with every subscriber, and for accounts opened since November 2025 that includes unsubscribed contacts.

Who should stay on ActiveCampaign?

• Creators, publishers and ecommerce brands where email is the business. Its engine depth is worth paying for.
• Agencies whose service is email marketing, with clients who don’t need phone handling. White-label on Enterprise, resell through the partner program, and you’re set.
• Teams using its deepest automation features that are working well. Migration risk isn’t worth it for a logo change.

How does Stack Space compare to ActiveCampaign for agencies?

Stack Space is a CRM with an AI receptionist built in, priced flat rather than by contacts. It doesn’t try to out-email ActiveCampaign. It covers the everyday automation jobs and adds the parts local-business clients need: calls answered, appointments booked, estimates and invoices sent, and reviews requested. White-label and client sub-accounts come with the Professional plan.

ActiveCampaign is stronger on email automation depth and on white-label depth: a login on your own domain and full CSS control beat our branded subdomain. If email is the product you sell, choose it.

Stack Space is the better fit when your clients are local businesses, where answering and booking calls matters more than newsletter opens. Every plan includes the AI receptionist, from 45 minutes a month on Launch ($30) to 1,500 on Agency ($800). Agencies reselling to clients start on Professional at $355. The AI also drafts replies, writes email sequences and turns call transcripts into priced proposals.

For the wider field, including GoHighLevel, see our GoHighLevel alternative guide, the best CRM for agencies roundup, or how reselling works on white-label CRM.

What does migrating from ActiveCampaign look like?

1. Export contacts, tags and custom fields to CSV, then import and map them.
2. Keep ActiveCampaign running for live sequences. Let in-flight automations finish there while new leads go to the new system.
3. Rebuild your main automations. Describe them in plain English (“when a form is submitted, email a booking link, and alert the account manager if nobody books in 48 hours”), and the AI builds the flow for you to adjust.
4. Add what ActiveCampaign didn’t cover: put a phone number on the AI receptionist, connect Stripe, and set up white-label and your first client sub-account.

What about deliverability if you leave?

Deliverability follows sending practice more than platform. Send from your own domain with SPF, DKIM and DMARC set up. Warm a new sending domain gradually instead of mailing your whole list on day one. Use the move to drop contacts who haven’t engaged in months. Stack Space’s deliverability settings check your SPF and DMARC records and confirm DKIM where they can detect it. Switching platforms alone won’t improve deliverability.

FAQ

Can you white-label ActiveCampaign? Yes. Full white-labelling (custom domain, logo, HTML/CSS and removing ActiveCampaign references) is available on Enterprise accounts, and Small Business accounts get limited options. Agencies can also white-label resold client accounts through ActiveCampaign’s Agency Partner program.

Does ActiveCampaign have a reseller program? Yes. Its Agency Partner program lets agencies resell ActiveCampaign at a discounted rate or refer clients for commission, with an agency and reseller portal.

Is ActiveCampaign good for agencies? For agencies selling email marketing, yes. It’s one of the strongest automation engines and can be white-labelled. For agencies serving local businesses that live on phone calls, it leaves the phone unanswered, and contact-based pricing grows with every client’s list.

What is the best ActiveCampaign alternative for agencies? It depends on what your clients need. If they need calls answered and booked plus email follow-up, Stack Space covers both at a flat price, with white-label from $355/mo. If they need a huge feature set and you don’t mind usage fees, GoHighLevel is the other big option.

Will I lose my automations if I leave ActiveCampaign? Running automations can’t be exported to any other platform, but contacts, tags and fields export cleanly to CSV. Most agency automations follow a few patterns (speed-to-lead, nurture, review requests) that you can rebuild by describing them.