Father and Son’s Tree Service, a tree company in Bath, Michigan that works Lansing and the towns around it, has run on Stack Space since May 2026. Its owner, Nathan Gregory (our founder’s father), reports (his results, not typical) that compared with the months before he switched, bookings are up about 40–60%, jobs are up about 30%, and the business saves about 30 to 80 hours a month. He says the change showed up a little over a week after he switched on.
Those are Nathan’s own figures for his own business, shared with his permission. Tree work picks up in spring and summer, so some of that rise may be the season. They aren’t typical results: we don’t have figures for what a typical customer sees, so don’t read his numbers as an average. One thing you should know: this is our founder’s family business. Nathan is Noah Gregory’s father, and his was the first business to run on Stack Space. He wasn’t paid or given anything for this write-up.
Who is Father and Son’s Tree Service?
A family tree company based in Bath, Michigan, doing tree removal and tree work across Lansing, East Lansing, DeWitt, Okemos and every town within about 35 minutes.
Hear the receptionist take a real call — it rings your phone in about a minute.
What does he use Stack Space for?
Four things, all in one login:
- The AI receptionist answers every call to the business line, 24/7, within the plan’s minutes. It answers callers’ questions from what the owner teaches it, books the visit onto the calendar, and can text the owner a summary of each call once his cell is saved (what’s in that text).
- Estimates and invoices. An estimate goes to the customer by email and text with a link to approve it, and the invoice carries a pay button.
- Review requests. When a job is marked done, the customer is asked for a review automatically, by text first with email as the fallback, and every customer is asked the same way.
- His website and booking page, so a customer who finds him online can book without calling at all.
What changed, by his numbers?
| What Nathan measured | Since May 2026, vs the months before |
|---|---|
| Bookings | Up about 40–60% |
| Jobs | Up about 30% |
| Time saved | About 30–80 hours a month |
| Reviews on his website | Up about 10% |
| When it started showing | A little over a week in |
He gave ranges, and we’ve kept them.
What does he say about it?
Nathan says he feels he’s underpaying for the software, and he tells everyone he knows how good it’s been. (That’s his view in our words, not a quote.)
What should you take from this?
One business isn’t proof that it works for every business, so test it yourself with your own calls, estimates and review asks.
Hear the receptionist take a call before you decide, and see what the plans cost on the pricing page. Plans start at $30 a month, with no free trial and no contract.