Housecall Pro vs Thryv (2026): prices, terms and which fits

Housecall Pro and Thryv solve different problems. Housecall Pro runs the work: scheduling, dispatch, a price book, invoicing and payments for crews in trucks, from $59 a month billed annually ($79 month to month), with no long-term contract. Thryv is mainly about getting found: listings, social, reviews and a website, from $99 a month, plus a separate $185-a-month Business Center for booking and invoicing, on terms that renew automatically. Some comparisons put Housecall Pro’s operations plans against Thryv’s marketing plans. Below we compare like for like, with the contract terms and reviews, as of November 9, 2026.

What do Housecall Pro and Thryv cost?

Housecall Pro (pricing):

The pricing page also runs introductory offers, such as $26 for the first month on Basic or Essentials. There’s a 14-day free trial with no card, and “Housecall Pro does not require long-term contracts.” Card payments start at 2.59%.

Thryv (pricing and Business Center):

So the like-for-like comparison is Housecall Pro’s $59–$329 against Thryv’s $185 Business Center, and Thryv’s marketing plans are an extra if you want them. Thryv’s pricing page has an “Annual, Save 15%” toggle without saying which setting the shown prices use, so ask.

What does each one do well?

Housecall Pro is built for field work. Every plan includes online booking, scheduling and dispatch, estimates, invoicing, payments, a price book, job costing and review management. Essentials adds routes, checklists, photo reports, GPS tracking for your team and QuickBooks Online sync; Max adds route optimization with live traffic, recurring service plans and API access. Its AI receptionist, CSR AI, is an add-on priced on request (our Housecall Pro CSR AI review covers it).

Thryv is built for being found. Its marketing plans handle business listings, social posts, reviews and an AI-built website, with Thryv’s team doing more of the work on Signature. Business Center adds a CRM, booking, estimates and invoices. Thryv also owns Keap. Its site doesn’t list an AI receptionist as of November 2026.

How do their contract terms compare?

This is where they differ most:

• Housecall Pro: no long-term contract. A downgrade takes effect at the end of your current monthly or annual billing period.
• Thryv: its terms for business customers renew automatically; you must give 30 days’ notice, and cancelling takes effect at the end of the next subscription period after your notice, refunds are only within three days of purchase, and fees don’t change during your first term. Our Thryv alternatives post walks through cancelling.

What do reviewers say?

Both score far lower on Trustpilot than on Capterra. Thryv’s recent one-star reviews are mostly about support, billing after cancelling and marketing that didn’t deliver; Housecall Pro’s are about cancelling, recent interface changes and bugs.

Which should you choose?

Pick Housecall Pro if you run crews: dispatch, routes, a price book and field payments are the job, and you want published prices and no contract.

Pick Thryv if your problem is being found online and you want a team doing listings, social and reviews for you. Read the renewal terms before you sign, and budget Business Center separately if you also want booking and invoicing.

If the leak is unanswered calls, Housecall Pro’s answer is CSR AI, a quote-only add-on, and Thryv doesn’t list one, so with Thryv phone answering is another tool. If you’re still choosing between field-service tools, see Jobber vs Housecall Pro.

Where does Stack Space fit?

Stack Space is a CRM with an AI receptionist built in, so it sits closer to Thryv’s Business Center than to Housecall Pro. The receptionist Stax trains answers your line 24/7 within your plan’s minutes, books onto the calendar built into Stack Space, and texts the confirmation, emailing it too when it has the address. From the same record you send the estimate and invoice with card payment, and the review request goes out when the job is marked done. Starter includes 10 users and Professional has no user limit, with no per-user fees.

Plans are $125 a month (Starter, 150 receptionist minutes) and $355 (Professional, 900 minutes), month to month, with no free trial.

What it doesn’t have: route optimization, GPS tracking, a dispatch map, a flat-rate price book with job costing, service-plan agreements that schedule jobs (it does have recurring billing) or a native mobile app, so a crew-heavy shop is better served by Housecall Pro. It also doesn’t manage listings or run your social media the way Thryv’s marketing plans do. And it doesn’t integrate with either.

FAQ

Is Housecall Pro or Thryv cheaper? For running jobs, Housecall Pro: $59 a month billed annually ($79 monthly) against Thryv Business Center at $185 a month plus $250 onboarding. Thryv’s marketing plans ($99 and $399) are a different product.

Does Thryv do field service management? Partly. Business Center covers a CRM, calendar, estimates, invoices and payments, but not dispatch, routing or a price book. Thryv also connects its platform to field-service tools including Jobber (in beta, set up through your Thryv advisor).

Does Housecall Pro have a contract? No long-term contract. You pay monthly or annually and can change plans; Thryv’s terms renew automatically, need 30 days’ notice, and cancelling takes effect at the end of the next subscription period after it.

Does either one answer my phone? Housecall Pro sells CSR AI, an AI receptionist add-on priced on request. Thryv’s site doesn’t list an AI receptionist.